One of the biggest challenges in marketing a local non-profit is getting the perfect message in front of the exact target audience relevant to the cause. Many times there are multiple audiences associated with a cause, as is the case with Big Brothers Big Sisters (BBBS), making the task even more difficult. One of the Read more…
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Whew, this summer is really heating up! Besides baking in the recent 90-degree weather we’ve had, the Imbue offices have been hot with activity as well. This week we welcomed to the team Jane Laswell, Imbue’s new Creative Director! Jane brings an extensive background in branding and marketing strategy, art direction, packaging, and print design to Read more…
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When we launched our new website back in December 2014, we went through all of our content—new and old—to determine the scope of our project, backup our information, and so on. In doing so, we came across our Friday Flashback posts from 2012, a weekly synopsis that kept our fans updated on what we’d been Read more…