In the spring of 2014, Imbue set out to boost Mistral’s (one of Princeton, NJ’s premiere restaurants) brand awareness and restaurant traffic, specifically during lunch hours and weekday dinners. Imbue presented a multichannel campaign that included SEO, a custom landing page, direct mail, print ad placement, and social media efforts. The campaign invited new diners Read more…
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Chances are your business is not the sole provider of its service or product. However, chances are you bring something particularly unique to that service or product. To express this difference, you need strong branding that clearly displays the importance of what you offer to your customers. Here are 3 signs of successful branding: Visual Read more…
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It’s no longer enough to have a great website. Your business needs to have a great website and a site optimized for mobile usage. After all, the number of web surfers using tablets and smartphones is on the rise. The Monetate Q4 2013 Ecommerce Quarterly, published in February 2014, shows website traffic broken down by device in Read more…